What's on Lydia's Mind?

On Feb. 24 th , I live-tweeted the boys alumni basketball game. There were two teams playing. Since the players only play for fun, they do not have actual team names. Instead they wore red and white shirts to distinguish themselves. I referred to the teams based on their shirt color throughout my tweets. The game was held at Buckeye Central High School in their gym.   It was a close game for most of the game, with lots of back-and-forth. The final score was 86 to 82, with the red team coming out on top! Both teams did an excellent job and had a great game! Congratulations to the Red Team! You can check out my live tweet by searching #AlumniBBall2020 on twitter or by following me on twitter @Lydia74353175.

Professional organizations give you several opportunities to network and test your professional skills. Some professional organizations that you can join at Ohio Northern University are the Society for Advancement of Management, the Student Investment Group, American Marketing Association, PRSSA and many more. Some organizations even allow you the opportunity to travel and attend conferences. I was lucky enough to attend several conferences with the Society for Advancement of Management. For these conferences, each school that attends brings teams of five. The team receives a case that they analyze. Then they decide how they can improve the company based on information they research on the industry and company. You then put together a 15 minute presentation about your idea. Over the three years that I attended, I had the opportunity to analyze Facebook, Ryder, and the Hard Rock Café. They also record your presentation and send it to the company, and you can send your resume d...

While reading chapter four of, “Social Media for Strategic Communication”, I started to think about some of the experiences I had while I was an intern with the Galion Graders. The Galion Graders are part of the Great Lake League in Ohio. The League is a type of summer ball for collegiate players. In the book, “Social Media for Strategic Communication”, it mentioned that sports teams have found that they need to use social media to promote, give in-game insights, and recap the game. While I was working for the Galion Graders, I was in charge of their social media platforms. It was so much fun to engage with the Galion Graders community and promote the team. The main way we communicated with the team’s fans and community was through Facebook and Twitter. This was how many people found when they were playing and any events we were having. I also helped answer any questions that individuals had about the team or upcoming events. Social media was a great way to reach the commun...

The Daytona 500 is a huge race in Nascar. Millions of people view the race each year. In fact, about 9 million people viewed the race this year. This year the president started off the race and made a lap around the track. All of this means that many companies are on the hunt to advertise during the race. The Daytona 500 was full of action. That is, once the race could actually begin. The race was originally supposed to be completed on Sunday, Feb. 18 th , but was eventually rescheduled for Monday because of several rain delays. This allowed companies to get even more view time of their advertisements on the cars and track! Many people view the Daytona 500 because of the fast speed and potential for wrecks to happen. Last, night was not different, there were multiple wrecks and one happened the last lap of the race, when the leader, Ryan Newman flipped and totaled his car. Ryan Newman was rushed to the hospital and luckily, he did not have any life-threatening injuries! Nascar e...

Now that it is February, and I am only a few short weeks away from graduating college, I realized what is and is not important when going through college. I also, realized how awful, but manageable capstone is. Since every underclassman worries about their senior year and what they plan on doing after, I felt I could give some tips and advice to help you through your senior year. Senior year can be stressful enough by itself! During your senior year of college, you are expected to do so much, including finding a job. So, my first tip is to not stress over your grades. This does not mean to fail all your classes but realizing that grades do not mean everything will benefit you a lot in the long run. Capstone will take over your life but is manageable. During my freshman year of college, I remember hearing about the horrors of capstone and how it was a nightmare. Now that I am in my last semester of capstone, I realized that the main reason so many people have problems with c...

While reading, “Social Media for Strategic Communication”, I thought about one of my favorite fitness models and blogger, Meggan Grubb. I was reading about identifying your relationship with your audience and determining which platform(s) work best for you and she immediately came to mind. Meggan has her own fitness plan and post work outs on her Instagram. She lives in the UK, recently got engaged and is a very uplifting person to follow. She also is a blogger and posts videos about her life on Youtube as well. Along with this, she launched her own clothing line. Meggan has multiple platforms and although I love that she is bubbly and outgoing, I do not follow her on all my social media platforms. I follow her mainly for the workouts she posts and occasionally I will watch or real one of her blogs. This means that I have no need to follow her on every social media platform. Meggan does a good job at linking her platforms together so that she reaches everyone. She often posts a...

Home remodeling and redesigning parts of your home can be tricky. Luckily, we have apps like Pintrest to help us along the way! Pintrest is a great tool to find new ideas. You can easily browse through the app and find different ways of remodeling home and even narrow it down to what style you are trying to achieve. Jordan and I started to remodel an old farmhouse, that use to be my grandparents, about a year ago. We are almost completely finished with the downstairs, but still have most of the upstairs to finish up.   When looking for new ideas I often turn to Pintrest to find something that I like, and I feel like I can do. One of the main things I found out while using my Pins as a guide to my next project, is that as hard as you try you can never make your project look exactly like your pin.   This is not necessarily a bad thing though, sometimes it turns out even better than what you had hoped and strikingly unique! Pintrest Idea Jordan and I's Island J...

If you have some free time and are looking for a new series to watch, consider watching one of the following series. If you are like me, when you find a good series it is hard to stop watching it and you may end up staying up all night! After watching numerous series on Netflix, I have compiled some of my favorite Netflix series below! My favorite Netflix series to date, which I am sure it is many others as well, is “Stranger Things”! The series is a science fiction horror series, that has several twists in turn to its three seasons. This is my favorite series because of the strong connection the friends have and the craziness they go through together. Luckily, “Stranger Things” is coming out with a fourth season! My second favorite series on Netflix is “You”. This series involves, what seems to be a charming and trusting young man, that obsesses over a woman. The first season is my favorite! The second season is still great, but nothing can beat the first season of “You”. The ...

Planters’ started their marketing campaign for the Super Bowl in late Jan. by releasing a commercial. In the commercial Mr. Peanut sacrifices himself to save his friends. Many other companies joined in on twitter to mourn the loss of Mr. Peanut. Many people anticipated what the company was going to do next with Mr. Peanuts death.  During the Super Bowl the answer to everyone’s questions finally came. Planters' ran a commercial about what happened after Mr. Peanut’s dramatic death. In the commercial many other famous company icons like Mr. Clean and the Cool Aid man were at Mr. Peanut’s funeral. Mr. Peanut was buried in his grave and the Cool Aid man shed a tear on his grave site, which made a baby nut grow. This is when we find out the Mr. Peanut is back! He is now a little baby nut! This was by far one of the best marketing campaigns of the Super Bowl. The only downside I can see from the two commercials, is that they did not show the first commercial at all during t...

Studying can be difficult, especially when there are countless distractions around you. When I am studying, I often find myself picking up my phone or searching on my computer for something unrelated to my studying. Over the past four years at Ohio Northern, I have picked up tips and found what works for me when studying. Below are three tips that will help you stay focused when you are studying! Set a timer! One way I stay focused while studying, is by setting a timer for when I need to take a break.  By setting a timer, I stay more motivated to continue studying because I know I will have a break. I normally study for 20 minutes and then take a break for five minutes. By having a timer, I also know when I need to start studying. Eliminate distractions! Distractions can be anything from your phone, to your friends. One easy way to eliminate distractions or at least reduce them is to go to a quite place like a library or one of the many buildings on campus. This can help...