Skip to main content

PLANTERS’ BABY NUT COMMERCIAL


Planters’ started their marketing campaign for the Super Bowl in late Jan. by releasing a commercial. In the commercial Mr. Peanut sacrifices himself to save his friends. Many other companies joined in on twitter to mourn the loss of Mr. Peanut. Many people anticipated what the company was going to do next with Mr. Peanuts death. 

During the Super Bowl the answer to everyone’s questions finally came. Planters' ran a commercial about what happened after Mr. Peanut’s dramatic death. In the commercial many other famous company icons like Mr. Clean and the Cool Aid man were at Mr. Peanut’s funeral. Mr. Peanut was buried in his grave and the Cool Aid man shed a tear on his grave site, which made a baby nut grow. This is when we find out the Mr. Peanut is back! He is now a little baby nut!

This was by far one of the best marketing campaigns of the Super Bowl. The only downside I can see from the two commercials, is that they did not show the first commercial at all during the Super Bowl. This means that if someone had not seen the prior commercial, they would not understand why Mr. Peanut had died and everyone was at his funeral in the second commercial. Luckily, there first commercial reached a large audience, and many loved how the commercials went together.

This commercial was by far my favorite commercial in years because of how they split the commercial in two and incorporated their social media sites in on the marketing campaign. This also drew in many other companies and led to several hilarious tweets! I included the links two both commercials both if you would like to watch them!

Link to the first Planters' Commercial: https://www.youtube.com/watch?v=6UIKq9u6xUM
Link to the second Planters' Commercial: https://www.youtube.com/watch?v=lSeBuY9F2hE

Labels:

Comments

  1. Emily BrockFebruary 9, 2020 at 6:27 PM

    I wrote two blogs about the Mr. Peanut commerical and I think this PR/marketing strategy was awesome! I am loving the new face of Planters, and I think he is so cute! This campaign is a great example of how to use social media to promote a brand. I think Planters will see success because of these commercials.

    ReplyDelete

Post a Comment

Popular posts from this blog

Using Social Media to Find Gluten Free Recipes

Being gluten free can be difficult as it is, so why struggle to find things to make or eat. One of the most challenging things about being gluten free is finding a place to go out to eat at. Therefore, I often decide to stay in and make my own meal. Luckily, there are so many gluten free baking blogs and accounts on Instagram and other site, that it makes making your own meal so much easier. The thing about baking gluten free is that gluten free flour does not have the same elasticity as flour with gluten. When you look at a gluten free recipe you will likely see Xanthium Gum or other additives that create the elasticity, so your bread does not crumble as easily. Recently, companies have started to make gluten free flour that you can replace regular flour with one-to-one. This make a world of difference when you are converting a recipe to gluten free. I follow quite a few gluten free baking accounts on social media. Below I have compiled a list of my favorite accounts to find g
1 comment
Read more

ALUMNI BASKETBALL GAME AT BUCKEYE CENTRAL HIGH SCHOOL

On Feb. 24 th , I live-tweeted the boys alumni basketball game. There were two teams playing. Since the players only play for fun, they do not have actual team names. Instead they wore red and white shirts to distinguish themselves. I referred to the teams based on their shirt color throughout my tweets. The game was held at Buckeye Central High School in their gym.   It was a close game for most of the game, with lots of back-and-forth. The final score was 86 to 82, with the red team coming out on top! Both teams did an excellent job and had a great game! Congratulations to the Red Team! You can check out my live tweet by searching #AlumniBBall2020 on twitter or by following me on twitter @Lydia74353175.
1 comment
Read more

TRAINING TO RUN A 5K

Running use to be something I always enjoyed doing. I was in cross-country, track, and always liked the conditioning part of basketball. Even after I was out of sports, I continued to run consistently up until last year. I am not sure why I stopped running I just ended up not running anymore. So, since my classes are all online now, I have no more excuses to not run. In order to keep motivated, I am running with my sister Paige and we set a goal that we want to complete a 5K without walking. Since we do not know when the next 5K will be because of COVID-19, we decided we would have our own 5K on May 1 st . We are training five days a week, Monday through Friday. We also made challenges for different days of the week, so we continue to challenge ourselves. One of our challenges is that we run as far as we can in one direction without walking. Then we are forced to either walk or run all the way back. This is something my coach use to do when I was in cross country, so that we
1 comment
Read more