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SPORTS AND SOCIAL MEDIA GO HAND-IN-HAND


While reading chapter four of, “Social Media for Strategic Communication”, I started to think about some of the experiences I had while I was an intern with the Galion Graders. The Galion Graders are part of the Great Lake League in Ohio. The League is a type of summer ball for collegiate players.

In the book, “Social Media for Strategic Communication”, it mentioned that sports teams have found that they need to use social media to promote, give in-game insights, and recap the game. While I was working for the Galion Graders, I was in charge of their social media platforms. It was so much fun to engage with the Galion Graders community and promote the team. The main way we communicated with the team’s fans and community was through Facebook and Twitter. This was how many people found when they were playing and any events we were having. I also helped answer any questions that individuals had about the team or upcoming events.

Social media was a great way to reach the community and keep fans updated. We would post pictures and updates throughout the game, allowing fans to interact with us on our social media platforms. The Galion Graders benefited from the use of social media because the community was more aware of the team’s progress and when the games were. Social media gives sports the opportunity to reach a broader audience and be more engaging. Without social media, sports would not be able to advertise or reach the number of people that they do.
 

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  1. Emily BrockFebruary 23, 2020 at 4:26 PM

    I couldn't agree with this more! We use social media platforms with our ONU women's basketball team here at school and it is a great way to promote our games and get people to them! We give updates our scores, community involvement we are doing, and highlights to each player! I love being able to follow our sport teams to check up on all their games!

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