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“The Art of Social Media” and Twitter Chats


After reading “The Art of Social Media” this week, I discovered something I never knew about Twitter.  Twitter chats are a thing! If you are like me and do not use twitter often, then you may also be thinking “what is a Twitter chat?”.

So, after reading the book and exploring Twitter a little more, this is what I concluded about a Twitter Chat. A Twitter Chat is scheduled and hosted by company or individual.  In order to be part of the Twitter Chat, you must use the hashtag that was created for the chat. In the chat the host posts questions to lead the discussion.  These chats normally only last an hour and have less than ten questions during it.

So, if I were the host of a Twitter Chat about dogs, one of my tweets might look like this, “Q1.) What is keeping you from adopting a dog? #AdoptaDog”. Then someone could reply, “A1) Dogs from the pound can be viscous and you do not know what they have been through previously. #AdoptaDog”. People do not have to reply to every question, but can see all the questions and answers coming in.

Now that I understand Twitter Chats, I believe that more companies should be using and promoting them. I feel like this is a great way for companies to gain insight on new products or how people feel about the company in general. This is a great promotional tool that will hopefully become more popular in the future.

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