What's on Lydia's Mind?

This week my social media class was reading about content marketing. The social media industry has a growing need for content marketing. One of the best ways to keep track and plan your content is through a content calendar. A content calendar is a way to share, plan and organize content going out for a company, brand or individual on social media. If you like to be organized and plan things out before hand, this is a great way to keep everything organized in one document.   Also, by having everything in one document you are able to compare content to make sure all content coordinates with how you want the company/brand to be perceived. Here are a few examples of content calendars. As you can see, content calendars can look different for every organization and individual. In general, there is no right or wrong way to organize a content calendar, as long as it works for you and your team. Some individuals like having more information on the content cale

Running use to be something I always enjoyed doing. I was in cross-country, track, and always liked the conditioning part of basketball. Even after I was out of sports, I continued to run consistently up until last year. I am not sure why I stopped running I just ended up not running anymore. So, since my classes are all online now, I have no more excuses to not run. In order to keep motivated, I am running with my sister Paige and we set a goal that we want to complete a 5K without walking. Since we do not know when the next 5K will be because of COVID-19, we decided we would have our own 5K on May 1 st . We are training five days a week, Monday through Friday. We also made challenges for different days of the week, so we continue to challenge ourselves. One of our challenges is that we run as far as we can in one direction without walking. Then we are forced to either walk or run all the way back. This is something my coach use to do when I was in cross country, so that we

Have you heard of Netflix series “Tiger King”, with Joe Exotic? The likelihood of you seeing a Meme or GIF about the documentary on social media is extremely high. If you have not already watched “Tiger King”, I highly recommend doing so soon! “Tiger King” is a documentary about a redneck zoo owner that spirals out of control. This documentary has so many twists, it is hard to keep track of them all. Just when you think you know how the plot is going to end, it takes another turn. I wanted to share some of the more popular memes about “Tiger King”. Everyone on the internet has been going crazy about the new documentary. This includes making memes about the craziness that happens in the documentary. If you still have not watched “Tiger King”, I recommend doing so before looking at the memes below! These memes are not solely for entertainment. The extra attention that these memes are drawing to the series, brings even more awareness to the fact that ther

In my social media class, we are reading about audience segmentation. In this chapter in talks about using influencers to target your audience. This reminded me of some of my favorite social media influencers and some of the brands that they promote. Doug the Pug. Normally when you think about an influencer you think of a person, not a dog. Doug the Pug is on Instagram and Tik Tok. He is a cute, friendly pug that along side his owner, Leslie Mosier, promotes brands like Bogs and Skechers. I love this account because of the original content that is posted and the adorable pug pictures! Kiersten Rich or The Blonde Abroad. Kiersten is a travel blogger that use to work in a corporate wealth management firm. What I love about Kiersten is that she does not stay in expensive hotels when she travels. Instead, she stays at less expensive places and often volunteers when she travels abroad. Kayla Itsines. If you are into fitness you likely have seen her a few times on Instagr

Being gluten free can be difficult as it is, so why struggle to find things to make or eat. One of the most challenging things about being gluten free is finding a place to go out to eat at. Therefore, I often decide to stay in and make my own meal. Luckily, there are so many gluten free baking blogs and accounts on Instagram and other site, that it makes making your own meal so much easier. The thing about baking gluten free is that gluten free flour does not have the same elasticity as flour with gluten. When you look at a gluten free recipe you will likely see Xanthium Gum or other additives that create the elasticity, so your bread does not crumble as easily. Recently, companies have started to make gluten free flour that you can replace regular flour with one-to-one. This make a world of difference when you are converting a recipe to gluten free. I follow quite a few gluten free baking accounts on social media. Below I have compiled a list of my favorite accounts to find g

Everything has been changing so quickly in the world lately that at times it seems overwhelming to keep up with it. This past week all students were required to move out of their college housing and return home. I have seen a lot of seniors post about their senior year getting cut short. Several seniors were angry, sad, and hateful towards the announcement. Although, I truly loved ONU and my experiences I had at ONU, I do not feel angered or upset that I will be finishing classes online. Although it is strange to think that I may not be back on campus for a long time, I know this is not the end. The friendships I have made while at ONU will not end after I graduate. I realize now, growing up means that you will not spend every minute with your best friends. Instead, you spend it growing your career and spending time with family. Your true friends will not disappear because you do not talk to them every day. Even though I will not experience a lot of things seniors typically do; I am

In my textbook that I am reading for my social media class, it talks a lot about your brand voice and writing style. There are so many different types of writing styles for social media. The first is a professional writing style. Brands that use this style treat social media like other traditional communication channels. There is normally clear information for the audience and an opportunity for them to interact. The second style is snarky and spunky. These brands want their consumers to see their attitude in the messages that they post. They are more likely to reach out and reply to customers and their messages are generally more informal The third style is product and brand focused. Brand that use this approach are more focused on portraying messages that help their bottom line. The fourth writing style used on social media is audience focused. These brands use story telling to convey a message to their audience. These brands are looking for the best way to reach th

I know all people are talking about it the coronavirus, but I thought I would talk about a few good things that companies are doing in the midst of the pandemic. Many companies and schools are pushing towards going online and working from home. This can create some challenges if you do not have a way to access the internet or device to use at home. Below are just a few examples of some great things’ companies are doing to help their employees and customers! Facebook is pushing their employees to work from home and with that they are giving away free portal video chat devices to employees that request one. Portal comes in several models that allows you to video chat and can even project through their TV sets. Fossil informed all customers through social media that they will be closing all stores until March 28th. The good thing that they are doing is guaranteeing that their employees will be paid while the stores are closed. I thought this was such a great thing to hear becaus

Numerous campuses are moving to online classes and practicing social distance because of the coronavirus pandemic. Social distancing is when you avoid large crowds and try to keep six feet in between you and other people whenever possible. Ohio Northern University asked for all large events to be cancelled and to reduce the number interactions between people. Everything has changed so quickly over the past few days that it is hard to keep up with all the changes. With most sporting events, concerts, and forms of entertainment closed now, it can be hard to find way to stay entertained. Below are three activities you can do while social distancing is still going on! Take a walk or run! Getting outside and enjoying the fresh air can be helpful when you are feeling locked up. You can either take a gentle stroll and enjoy the fresh air or go on a run to get your blood moving and heart pumping. Stretch or do yoga at home! When you want a break from watching your favorite season on

Lately, all you hear about is the coronavirus and how it is spreading across the world. All news updates are about the coronavirus and where it has spread to. During times like these social media can be both good and bad. It can be a negative thing because people spread incorrect facts across social media platforms and escalate the seriousness of the outbreak. On the other hand, it is easier to find out information about the disease and ways you can prevent it. Luckily, several social media sites have started to get involved with stopping the spread of inaccurate information. Twitter has come out with a new advanced process to protect conversations around coronavirus. The social media site is trying to make sure users are getting correct information about the disease. They are also trying to prevent the spread of inaccurate information. Along with this Twitter has added a new search prompt so that it will guide users that search for the coronavirus to official resources and acc

This year I decided not to travel anywhere over spring break. Instead I am going to relax at home with my dogs and cats over the next week. I am also going to be job searching some more! Since Ohio can be a little gloomy this time of year and several of my friends are traveling to places warmer, I thought I would put together some things you can do in Ohio, that are relatively inexpensive and fun! Glass Art Workshops I have heard of several of my friends going to these workshops and loving them! You can get tickets for $42 if you are a member and $52 if you are a nonmember, these classes allow you to make your own glass project. You can make things like an apple, blown ornament, donut, pumpkin, or more! They also have monthly projects that cost $30 for members and $40 for members. The workshops last for about an hour and you get to keep what you made! Here is a link to their website! https://tickets.toledomuseum.org/Info.aspx?EventID=11 Murder Mystery Dinner Theater