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Social Media Influencers


In my social media class, we are reading about audience segmentation. In this chapter in talks about using influencers to target your audience. This reminded me of some of my favorite social media influencers and some of the brands that they promote.

Doug the Pug. Normally when you think about an influencer you think of a person, not a dog. Doug the Pug is on Instagram and Tik Tok. He is a cute, friendly pug that along side his owner, Leslie Mosier, promotes brands like Bogs and Skechers. I love this account because of the original content that is posted and the adorable pug pictures!


Kiersten Rich or The Blonde Abroad. Kiersten is a travel blogger that use to work in a corporate wealth management firm. What I love about Kiersten is that she does not stay in expensive hotels when she travels. Instead, she stays at less expensive places and often volunteers when she travels abroad.

Kayla Itsines. If you are into fitness you likely have seen her a few times on Instagram or Facebook. Kayla is a fitness influencer and developed the Bikini Body Training Company. I love her because of her original workouts and fun spirit. I also own her Bikini Body Training Guide.


There are so many influencers out there and for so many areas of interests. There are even influencers for gaming, parenting, and kids. In the comments, tell me about your favorite influencer!

Comments

  1. Paige HartingsMarch 24, 2020 at 11:47 AM

    I have seen some of Kayla's content on Instagram and holy cow is she fit! I'll have to check out Doug the Pug and Kiersten Rich. I love finding new influencers/bloggers/vloggers to keep up with. It's crazy how much the influencer world has blown up in the past few years.

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