THE IMPORTANCE OF CONTENT CALENDARS

This week my social media class was reading about content marketing. The social media industry has a growing need for content marketing. One of the best ways to keep track and plan your content is through a content calendar.

A content calendar is a way to share, plan and organize content going out for a company, brand or individual on social media. If you like to be organized and plan things out before hand, this is a great way to keep everything organized in one document.  Also, by having everything in one document you are able to compare content to make sure all content coordinates with how you want the company/brand to be perceived.

Here are a few examples of content calendars.

As you can see, content calendars can look different for every organization and individual. In general, there is no right or wrong way to organize a content calendar, as long as it works for you and your team. Some individuals like having more information on the content calendar, while others like a simplified version.

There are a few things that you make sure your content calendar achieves. One thing is that is keeps you on track with important dates. Some of these dates could be holidays, product launches, campaigns, annual events and other important events in your organization. Another thing your content calendar should achieve is when you should post. Setting an expected time and for what posts will help you spread your content out and your audience will know generally when to expect it. Lastly, the content calendar should keep track of updates and pieces of content that need to be created for each social media platform.