In my textbook that I am reading for my social media
class, it talks a lot about your brand voice and writing style. There are so
many different types of writing styles for social media.
The first is a professional writing style. Brands that
use this style treat social media like other traditional communication
channels. There is normally clear information for the audience and an
opportunity for them to interact.
The second style is snarky and spunky. These brands
want their consumers to see their attitude in the messages that they post. They
are more likely to reach out and reply to customers and their messages are generally
more informal
The third style is product and brand focused. Brand
that use this approach are more focused on portraying messages that help their
bottom line.
The fourth writing style used on social media is audience
focused. These brands use story telling to convey a message to their audience.
These brands are looking for the best way to reach their audience.
The fifth writing style is inspirational. This is probably
self-explanatory. Brands that use this writing style are looking to enhance and
idea or feeling while promoting their product or service.
Witty is the sixth writing style. This type of writing
style is used when the company wants to include humor or cleverness in their
brand messages.
The seventh writing style, educational, is used for
brands that are looking to educate their audience. Brands that use this style
often have tutorials, resources and articles that they publish.
The eighth and final writing style is personality focused.
These brands often are looking to make themselves more human. They have personality
focused accounts and can be viewed by their audience is a variety of ways, both
good and bad.
Which style of writing does your favorite brand use?
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