Types of Writing Styles for Social Media

In my textbook that I am reading for my social media class, it talks a lot about your brand voice and writing style. There are so many different types of writing styles for social media.

The first is a professional writing style. Brands that use this style treat social media like other traditional communication channels. There is normally clear information for the audience and an opportunity for them to interact.

The second style is snarky and spunky. These brands want their consumers to see their attitude in the messages that they post. They are more likely to reach out and reply to customers and their messages are generally more informal

The third style is product and brand focused. Brand that use this approach are more focused on portraying messages that help their bottom line.

The fourth writing style used on social media is audience focused. These brands use story telling to convey a message to their audience. These brands are looking for the best way to reach their audience.

The fifth writing style is inspirational. This is probably self-explanatory. Brands that use this writing style are looking to enhance and idea or feeling while promoting their product or service.

Witty is the sixth writing style. This type of writing style is used when the company wants to include humor or cleverness in their brand messages.

The seventh writing style, educational, is used for brands that are looking to educate their audience. Brands that use this style often have tutorials, resources and articles that they publish.

The eighth and final writing style is personality focused. These brands often are looking to make themselves more human. They have personality focused accounts and can be viewed by their audience is a variety of ways, both good and bad.

Which style of writing does your favorite brand use?