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MARKETING ON FACEBOOK


For my social media class, we had to create Facebook Ad mock-ups. While creating my ad mock-ups for my assignment, I learned a few things about Facebook Ads. I thought I would share a few of those interesting things I learned about Facebook Ads.

One thing I found was that Facebook Stories are becoming more popular and a great place to display ads because of its large reach. Along with this, adding an image helps the ads performance. You also should make sure that you follow all of Facebook’s Ad policies, to be certain that your ad is not denied. One policy, for video ads on Facebook, requires you to not have any flashing lights or rapidly changing bright colors. Another kind of confusing policy is that you can not target any personal attributes. This means you can not show users that you know anything about them that would relate to their race, ethnicity, origin, beliefs and so on.

I found quiet a few interesting facts about Facebook when I was completing my assignment. The first thing I found was that Facebook has more male than female users. Along with this, the majority of Facebook users do not live in the United States. These facts are important to marketing and public relation professionals because the facts help them understand who they are speaking to and marketing to on Facebook.

Facebook is a complex social media network, so knowing all the ins and outs of the network before advertising on it will help with your advertising success.

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