Skip to main content

WHY IT IS IMPORTANT TO MEASURE AND EVALUATE IN SOCIAL MEDIA


This week my social media class is reading about measurement and evaluation in social media. Measurement and evaluation are two of the final steps before you provide recommendations to clients. According to the International Association for Measurement and Evaluation of Communication, you should cover a few key areas. You should be covering objectives, inputs, activities, outputs, outtakes, outcomes and impact. What I found most interesting about this chapter was the amount of information you must evaluate and how it helps you to measure the success of a campaign.

The chapter also discusses the importance of SMART objectives. I have used SMART objectives before in my studies and although they can be difficult, they allow for a better end result. SMART objectives are extremely important when you are looking for a hard number and growth.

So, why is it important to have all of this? Well, in the end you will know your target market better, create content that is effective and aligns with your campaign and identify better with the market you are targeting. It is also important to evaluate because you will know how your social media channels benefit your brand and client, you will be able to see how content spreads and is received and what content was good and bad for you. I found that evaluation may be the most important step because you learn what went well and what did not, so in the future those things can be changed accordingly.

Labels:

Comments

Post a Comment

Popular posts from this blog

MY FAVORITE COOKIE RECIPE

I have been doing a lot of baking lately and thought I would share my favorite cookie recipe! There are so many cookie recipes it can be hard to find one that you will like. I love the classic chewy chocolate chip cookies, but my all-time favorite cookie is a monster cookie. I was always so excited when my mom would make these for me when I was little. What also is great about this recipe is that it does not require any flour, so they are gluten-free! MONSTER COOKIES Start to finish: 30 minutes Total: 3 dozen cookies Ingredients: 3 eggs 1 1/4 cups packed light brown sugar 1 cup granulated sugar 1/2 teaspoon salt 1/2 teaspoon vanilla extract 1 12-ounce jar creamy peanut butter 1 stick butter, softened 1/2 cup multi-colored chocolate candies 1/2 cup chocolate chips 2 teaspoons baking soda 4 1/2 cups quick-cooking oatmeal (not instant) Directions First you want to preheat the oven to 350 degrees F. and spray a cookie sheet with non...
Post a Comment
Read more

5K Training

I thought I would give you guys a little update on how Paige and I have progressed in our 5K training. We have reached week five in our training. We have been running consistently five days a week for five weeks! I did not realize how quickly our training would go by. We are now only 11 days away from running our own 5K! Paige and I have made it to 2.5 miles without stopping, which may not seem far, but it feels like a great accomplishment for us! We are a little over a half-mile away from our goal of doing a 5K. We plan on reaching our goal by the end of this week! Keeping motivated to run has been difficult some days. It is easy to make excuses of why not to run like it’s too cold or raining, so I thought I would tell you a few ways I stay motivated. The first way Paige and I stay motivated is by holding each other accountable. Paige and I find it best that we run together so we continue to keep up with our training. Plus, we get to get out of the house when we run! We ...
1 comment
Read more

HOW TO MAKE BUFFALO CHICKEN PASTA BAKE

I have two questions for you! Are you struggling to find something to make? Do you love buffalo chicken dip? If you answered yes to these questions, then I have the perfect recipe for you to try at home! Buffalo Chicken Pasta Bake is great for all sizes of families because you can easily modify the recipe. Another reason I love this recipe, is because it uses ingredients that are almost always in your kitchen. It only takes 30 minutes to make, so it is a quick and easy recipe to make, that everyone will love.   Another perk of this recipe is that you can easily make it gluten-free by using gluten-free pasta and ranch dressing. I used canned chicken because of how convenient it is, but you can also use left over chicken or rotisserie chicken! Buffalo Chicken Pasta Bake Start to finish: 30 minutes Servings: 8 Ingredients 12 ounces of pasta of choice, normally 1 box (I use rotini pasta) One 8-ounce package of cream cheese, softened ¾ cup of ranch dress...
2 comments
Read more